Released on: September 3, 2007, 9:38 pm

Press Release Author: Bharat Book Bureau

Industry: Automotive

Press Release Summary: Investigations have shown that driver assistance systems can
have a preventative influence on more than 50% of all accidents. Despite this, a
survey of drivers in Central London found that of those asked, 56% could not name
any active safety systems in a modern car

Press Release Body: Bharat Book Bureau, a leading market information aggregator has
put forth
a report - Global market review of driver assistance systems - forecasts to 2013
(http://www.bharatbook.com/detail.asp?id=7570)

Investigations have shown that driver assistance systems can have a preventative
influence on more than 50% of all accidents. Despite this, a survey of drivers in
Central London found that of those asked, 56% could not name any active safety
systems in a modern car.
An auto executive told that \"The industry needs to educates drivers.There is already
a lot of lobbying being done to educate the public and discussion on ways to
actively motivate people to go and buy driver assistance features because they have
a certain benefit for them. But in September 2006, one of the major German insurance
companies began offering some credit for truck owners if they were buying a truck
with certain driver assistance features. So I think that type of incentive has to be
offered to everybody.\"
The continuous development of driver assistance is accompanied by the European
Union\'s eSafety action programme for road safety, which aims to halve the number of
road fatalities by 2010. Driver assistance systems on the detection and analysis of
the vehicle\'s surroundings will make a major contribution to the achievement of this
aim.
Research has shown that driver error is one of the most common causes of traffic
accidents. Driver assistance technologies provide a helping hand in times of
trouble. Electronic driver assistance systems are increasingly being incorporated in
cars across the board, from luxury vehicles to small city cars. Many of these
systems are being fitted as standard equipment. The impact of these technologies is
helping to avoid accidents and take the stress and strain out of driving.
In this new edition, it reviews the key market drivers for driver assistance
systems, and updates our market analysis. Following our market overview in chapter
1, our product fitment forecasts in chapter 2 predict in some detail how the driver
assistance market will evolve mainly in Europe and Japan from 2003 through to 2013.
Chapter 3 provides an updated review of new product developments.


For more information: http://www.bharatbook.com/detail.asp?id=7570

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